Why the media, especially reputable media like the BBC, publish reports about worthless, unscientific polls continues to puzzle and annoy me.
Is it that they don't recognize a bad poll when they see it, or that they don't care? I suppose there may be some other reason, some agenda behind publishing such a piece, but I can't think of any legitimate excuse.
Giving uncritical space to unscientific polls is not harmless. Sponsoring them, as CNN and others seem to do all the time, is contemptible even if it does get people to click or call.
... with 50% of respondents saying they had watched the Star Wars films more than 20 times.
... was unavailable to say how many people took part in the survey.
Knowing how many people took part in the survey would not legitimize the poll in any way.
It is clear that this is an unscientific poll, which necessarily means the results are illegitimate. That the BBC puts this story on the front of their web page, even if it is in the entertainment section, is not up to the standards of a legitimate news source.